A Squad of extraordinary artists with an anchor tied around Romans 10:17 – the official mantra of the label - This verse has become the label’s watch verse. From this verse, we believe that people must hear the Gospel, believe it before they are redeemed. This can be seen clearly from Romans 10:14-17. Thus, we coined the mantra Heard | Believed | Redeemed aka HBR.
The HBR Squad comprises of all the artists under the label.